Mission Statement
WTB-TAM’s mission is to champion sustainable mobility. This mission is advanced through the study and promotion of national and international best practices including integrating modalities, model community programs, funding, design standards, safety, maintenance and education. WTB-TAM works to demonstrate that investment in bicycle and pedestrian infrastructure is the optimal transportation solution and that integration of non-motorized transportation with transit is the cornerstone of a sustainable transportation system.
WTB-TAM is a consensus-building organization that studies international best practices and educates diverse decision-making groups about sustainable mobility. WTB-TAM acts as a liaison with local, federal and state governmental agencies, non-governmental organizations, the public, organizational constituents, the business community and similar groups in foreign countries to promote integrated bicycle and pedestrian transportation.
Vision
WTB-TAM’s work spans geographies locally, nationally, and internationally. Locally, our objective is to complete an interconnected network of safe and separated bicycle routes in Marin County, California. This network consists of both primary, intra-county routes which follow in the path of historical railroads, as well as secondary or “connector” routes that tie every neighborhood, activity center, and school into the overall network. The hope is that with this bikeable network in place, enough Marin residents can be convinced to leave their cars at home and walk, take transit, or ride a bike for a greater number of their daily trips. This behavior change in turn leads to a modal shift towards greener, cleaner modes of transportation, a shift that is necessary to “move the needle” and reduce our ecological footprint.
WTB-TAM celebrates Marin’s transportation network — with its combination of bike paths, roads, trains, and ferries — as a National Model for Sustainable Transportation. We work with communities across the country — and with national organizations like Rails to Trails and People for Bikes — to spread Marin’s National Model to the entire United States. We also look to other national success stories such as Davis CA, Portland OR, Minneapolis MN, Boulder CO, Indianapolis IN, and Greenville, SC for inspiration and studies in best practices.
Finally, our goal of a clean and inhabitable planet have taken us beyond the confines of the United States to study bicycle infrastructure and design in places such as The Netherlands, Denmark, Germany, China, and Taiwan. We have worked tirelessly to translate international best practices into guidelines that can be applied and replicated in the United States. But the heart and soul of our international work is the WTB-TAM International Study Trips, during which we bring delegations of American decision-makers to Europe to experience the world’s best bicycle designs for themselves.
What We Do
Planning, Design, and Engineering
WTB-TAM provides planning, design, and engineering services pro bono to local North Bay communities, jurisdictions, and agencies. WTB-TAM utilizes both its own in-house planning, design, and engineering staff and outside contractors. WTB-TAM makes recommendations to improve multi-modal infrastructure design for projects in the existing public project pipeline. WTB-TAM also initiates optimal solutions for active transportation infrastructure.
Advocacy and Public Consensus-Building
WTB-TAM spends extensive time in the public marshaling and channelizing public support for sustainable transportation projects. WTB-TAM is a mainstay presence at City Council meetings, County meetings, transit agency meetings, Bicycle and Pedestrian Advisory Committee meetings, Transportation Authority meetings, and Safe Routes to School meetings. WTB-TAM conducts public outreach to coordinate public support for active transportation infrastructure improvements.
Best Practices Exchange
WTB-TAM studies international best practices and disseminates them to the public and relevant stakeholders. WTB-TAM has led numerous International Study Trips taking delegates representing the public and private sectors to the Northern Europe, in particular, to study the world’s most cutting edge innovations in active transportation design. Graduates of WTB-TAM’s International Study Trips have gone on to implement leading best practice designs in their own cities and regions that include award-winning projects and optimal local transportation projects.
Our Team
Patrick Seidler
President
Patrick M. Seidler, a lifelong advocate for community activism, has combined his business acumen and legal training from UC Berkeley to champion responsible corporate citizenship and active transportation infrastructure. As President of Wilderness Trail Bikes (WTB), he has grown the company into a global brand with operations and distribution across the world. Since 1984, Patrick has worked with officials at all levels to preserve open spaces, protect mountain bike access, and promote pedestrian and bicycle infrastructure. He has served on the board of PeopleForBikes and helped lead WTB-TAM, a community-based organization that has helped secure major funding and influence national programs like Safe Routes to School. Through international study delegations, Patrick has also played a key role in bringing best practices from Europe to the U.S., impacting transportation planning and policy in Marin County and beyond.
Susie Weaver
Vice President
Susie has a degree in business from UC Berkeley. She joined WTB as Director of Marketing. From 1997 to 2000, Susie headed WTB’s European Sales and Marketing branch office in Maastricht, the Netherlands, during which time she extensively studied the Dutch multi-modal transportation system, and in 1998 began to lead TAM’s International Best Practices Study Tours. Susie returned to WTB’s US office in 2001 and currently handles Corporate Affairs, including bicycle advocacy, business development, planning and financing, intellectual property, and other legal matters.
Matthew Hartzell
Director of Planning
A planner with specialities in transportation, urban design, and mapmaking, Matthew joined WTB-TAM in 2021 where he manages WTB-TAM’s planning, design, and advocacy efforts. Like Patrick, he was raised in Larkspur, Marin County. He has degrees in history from Harvard, geography from Penn State, and urban and regional planning from UCLA. He lived in China for 7 years and speaks fluent Mandarin.